Ebac UK – International Marketing Research and Strategy Project
Background Ebac UK is the only UK manufacturer of washing machines and is also the UK market leader for dehumidifiers. All Ebac’s products are manufactured in the UK and the company’s international sales account for more than 50% of total turnover.
Project
Impac were appointed by EBAC to research potential in Key European Markets and recommend a 3 Year strategy to develop sales of the their Dehumidifier range.
The potential profitability and sizes of all major markets were carefully researched to enable a decision to be made on the countries that offered most potential. A comprehensive list of retailers in each market was compiled and their product offer was analysed to select the products from Ebac’s range which were most competitive. A detailed launch plan was then created.
Key trends in distribution were highlighted to allow Ebac to consider the best route to market and third party logistic providers and costs were also researched. Initial contact was arranged by Impac with selected European Retailers.
"David Hall (Impac's Founder) has strong communication skills and has a hands on approach, working hard to understand a company's strengths. He worked well with key members of our team and is very personable.Using his language skills he was happy to support Ebac with other international assignments when needed. He also approached suitable retailers and distribution partners directly.
Impac provide a clear strategy on the main markets to target in Europe, with strong recommendations on the retailers to target in each market and potential storage, distribution and marketing costs for the company to consider. He also provided tactical insight into price levels and promotional tactics and outlined ideas for New Product Development. I would be happy to recommend David as a Senior Business consultant "
John Elliott MBE
Chairman